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Colgate Was Named Among the "100 Most Loved Companies" by APCO Worldwide

23.09 2015
Разместил: ЗАО "Колгейт-Палмолив"

Рубрика: Пресс-релизы

Colgate was named among the "100 Most Loved Companies" by APCO Worldwide, a global opinion research firm.

APCO's proprietary Emotional Linking model served as the basis for evaluating the companies by measuring consumers' emotional attachment to brands along eight dimensions, providing companies with a roadmap to understanding consumer expectations in an actionable way.

This ranking is the result of a decade-long research project including a global survey of more than 600 of the world's largest corporate brands among more than 70,000 individuals in 15 key markets around the world. To learn more about this recognition, www.apcoworldwide.com